Small and mid-size companies don’t often have the budget to add a full-time communications professional to their payroll. Instead, when there’s a need for occasional internal or external written communication, leadership cobbles something together themselves, or assigns it to an admin, or plugs a prompt into AI, and considers the end product “good enough.”

The result is ineffective use of time and an email, article, or press release that either doesn’t get read or doesn’t convey the intended information effectively. The thing is, there’s considerable nuance to writing good communication! Length, sentence structure, audience, intended message, voice – all of these need to be taken into consideration. And, no – AI can’t do this for you. This is why having a contract writer in your back pocket makes sense.

A talented freelancer can work with stakeholders to gather knowledge such as the purpose of the communication, the audience, the desired tone, the information to be conveyed, and the method of delivery. They use this information to develop a polished, effective end product that actually reaches people. Best of all, a freelancer is cost-effective. A contract writer allows companies to have a communications professional available for occasional needs at a reasonable price.

As a freelance writer and editor, I bring a degree in journalism and years of writing experience to my clients to help them with their one-off communication needs. If your company could use a talented ‘occasional’ writing professional, shoot me a message. I’d love to talk with you further about how I can make your life much, much easier!